Derek Maxfield is Younique’s Founder & CEO, who oversees all of the company’s strategic initiatives and growth objectives. His primary focus is on Younique’s mission, and he always seeks to provide Younique Presenters with the tools and support they need to succeed.

Profile Summary

Full Name Derek Maxfield
Gender Male
Nationality American
Profession Younique Founder cum CEO
Famous Sister Younique co-founder, Shelaine Maxfield
Net Worth $1.1million

 Meet Derek Maxfield

Derek Maxfield is a businessman. Himself and his sister, Co-founder and Chief Visionary Officer Melanie Huscroft, founded Younique in September 2012. The pair envisioned a mission-first company designed to support Saprea, which brings healing and hope to survivors of childhood sexual abuse.

Career Path of Derek Maxfield

After 12 years of developing software for top players in the direct sales industry, Derek sought to capitalize on the untapped potential he saw to improve the direct selling business model. Derek’s passion is providing a simplified digital experience in a traditional sales environment. With Younique, this is achieved by social selling and virtual parties instead of traditional home parties. He loves creating simple but powerful mobile technology, empowering Younique Presenters to run an entire business anytime, anywhere, from the convenience of a mobile device.

Meet the founders of Younique

What is Younique All About?

Younique is an American multi-level marketing company (MLM) that markets beauty products. The company was founded in 2012 by Derek Maxfield, who serves as CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. Between 2017 and 2019, Younique was 60% owned by Coty, Inc. In 2019, Coty sold their share of the business back to Maxfield and Huscroft.

Derek Maxfield Net Worth

Derek Maxfield’s net worth has been estimated to be about $1.1 million. He has amassed this sum from his company (Younique) revenue and any other arms of income generation.


Derek emphasizes the corporate motto is to “Keep it simple, keep it special.” This means choosing technology because it’s powerful in achieving the Younique Presenters’ goals, not just because it is popular. The roles Derek treasures most in life are those of husband and father of five. His faith and his family come first in his life.