Meet Petra Hansson
Petra Hansson was one of Spotify’s head honchos and senior legal figures. She spent over a decade with the music streaming service, and during her time, she helped them accomplish many milestones, thanks to her expertise. In 2007, Petra Hansson was a lawyer working at Mannheimer Swartling, one of the internationally renowned Swedish law firms. Around a year before Spotify’s launch, Petra joined the company and started to represent the streaming service in negotiations with music labels/companies with her colleague Niklas Ivarsson.
Petra had a distinctive voice among the “tech geeks” who formulated Spotify. “Sensitive to the needs of the music industry, she had a reputation for being a hard-ass, corporate-style lawyer who would clamp down on their impulsive ideas, like letting users import their own downloaded MP3 files into the Spotify client,” Sven Carlsson and Jonas Leijonhufvud wrote in ‘Spotify Untold,’ the source material of the show.
What Is The Playlist?
The Playlist is one of those shows that gives one a layered viewing experience. One of the interesting arcs of the show is that of Petra Hansson (Gizem Erdogan), who, for the most part, singlehandedly ensured that Spotify sealed its deals. Netflix’s drama series ‘The Playlist’ centers around the origin and emergence of Spotify, one of the renowned music streaming platforms. The miniseries traces the history of the streaming service through the POVs of the key people who involve in the creation of the same, including Petra Hansson, the legal head of the company. In reality, as the show depicts, Petra forsook her job in one of the renowned Swedish law firms to join Daniel Ek’s company even before its launch. Since the show highlights the significance of the lawyer’s involvement in the company’s emergence and growth, we have dived into her current whereabouts.
Petra Hansson left Spotify in 2017, after serving the company for 10 years at the streaming platform’s Stockholm headquarters. “Spotify has lost one of its standout executives. Negotiating with Petra always meant you were negotiating with a grown-up,” a senior source at the company told Music Business Worldwide in the wake of her departure. After her departure from Spotify, Petra focused on serving as an investor and advisor of startups and other companies. In February 2019, Petra joined Tracklib, a Stockholm-based sample licensing startup that offered 70,000 tracks to download for sampling at the time, as a member of its advisory board along with her former Spotify colleague Niklas Ivarsson.